Why Do Koreans Love Makgeolli? – BTS Jin's Choice & The Revival of 'Judo'

Why Do Koreans Love Makgeolli?

What makes a global superstar, who has performed on the world's grandest stages, turn his attention to a quiet, bubbling jar of traditional alcohol? Recently, Jin of BTS captured the world's curiosity not with a new dance move, but with his sincere passion for **Makgeolli (Korean traditional rice wine)**. But this is more than just a celebrity hobby. It is a profound exploration of Sool (술)—the Korean word for alcohol—and the centuries-old "Art of Fermentation" that defines Korean identity. This heritage continues to hold profound significance, finding new life as it is rediscovered by a new generation.

1. The Philosophy of 'Sool': More Than Just a Drink 

In Korea, alcohol is not merely a beverage for intoxication; it is a medium for connection and respect. Traditionally, making 'Sool' was a sacred ritual within the household. It required the perfect harmony of nature—water, rice, and Nuruk (a fermentation starter)—and the patient "breath" of time. Jin’s dedication to learning from masters like Ryu In-soo reflects the Korean value of **Jeong-seong (Sincerity)**, which means giving one's whole heart and sincerity to a task.

2. The Science of Nuruk: The Microscopic Universe

The most critical element in Korean traditional alcohol is Nuruk. Unlike the isolated yeast used in beer or wine, Nuruk is a wild fermentation starter that naturally captures bacteria and fungi from the air and environment. This is why Makgeolli from different regions has vastly different flavor profiles. It is a microscopic universe contained within a wheat-based cake. When Jin creates his own alcohol, he is essentially collaborating with nature to create a flavor that can never be replicated by artificial means. This unpredictability is what makes Korean fermentation an "art" rather than a mere factory process.

3. The Science of Fermentation: Life Within a Jar

The secret to Korean traditional alcohol lies in fermentation. Unlike distilled spirits, Makgeolli is a "living" drink. It is rich in probiotics (Lactobacillus) and vitamins (B1, B2, C), born from the complex interaction of microbes. For Koreans, fermentation is a metaphor for life—it is the beauty of waiting and aging gracefully. This "Slow Food" philosophy is a direct contrast to today's fast-paced world, and it’s exactly why Jin’s journey resonates with so many. He is showing the world that some things cannot be rushed.

4. Saving a Fading Heritage   

During the mid-20th century, many traditional Korean breweries disappeared due to various historical hardships. However, thanks to the global influence of stars like Jin, these ancient recipes are being rediscovered. By showcasing the sophisticated process of making 'Nuruk' and the elegance of traditional porcelain bottles, Jin is helping to redefine Korean alcohol as a premium cultural product, comparable to fine wine or whiskey.

5. The Beauty of 'Judo': The Art of Drinking with Respect

Beyond the drink itself, Korea has a unique drinking etiquette called **Judo (Drinking Etiquette)**. It involves strict rules on how to pour and receive a drink to show respect. For example, when an elder pours you a drink, you should hold your glass with two hands. When drinking in front of an elder, it is polite to turn your head slightly to the side. This culture of "drinking with manners" is a hallmark of Korean Confucian values, teaching patience and humility even in moments of celebration.

6. How to Enjoy Korean Traditional Sool Like a Pro

If you want to experience the world Jin has discovered, start with these three tips:

• Temperature Matters: Makgeolli is best served slightly chilled, around 5-10°C, to balance its creamy texture and carbonation.

• The Gentle Shake: Since traditional rice wine is unfiltered, sediment settles at the bottom. Gently swirl the bottle to mix the "cloudiness"—this is where the deep umami and probiotics live.

• The Pairing (Anju): Try it with Pajeon (green onion pancakes). The oiliness of the pancake is perfectly cut by the refreshing acidity of the Makgeolli.

7. Conclusion

BTS Jin is not just making alcohol; he is preserving the soul of a nation. Through the lens of 'Maecom-Dalkom' food and now the deep, earthy notes of traditional 'Sool,' we see a Korea that values both its past and its future. This is the true power of cultural influence—turning a fading tradition into a global masterpiece.

If you're curious about the actual flavor of the brew Jin loves, check out our detailed guide : What Does Makgeolli Taste Like? | A Beginner’s Guide to Korean Rice Wine

— korevium to you —